Serena Sparviero

creative words

Serena Sparviero

AI Language Specialist

As a proud Ravenclaw, her favorite hobby is to read a book before seeing the respective movie, and then spend the whole time saying, “But actually in the book…”, making everyone hate her.

Likes: starting the day with herbal tea and biscuits, watching TV series and discovering new places. Dislikes: accidental typos, a slow Internet connection and laggards.

As a child, she had only one dream: to become a translator!

sparviero serena

She thus left her small town to first move to Bari, where she studied “Communication and Linguistic Mediation”, and then to Genoa where she attended a university course in “Translation and Interpreting”. Thanks to the Erasmus study-abroad program, she had the opportunity to live in Oviedo, Spain, where she stuffed herself with cachopo and fell even more in love with Spanish culture. Later she moved to Stirling, Scotland, where she spent her working days at a translation agency and her weekends exploring castles and eating haggis. She lastly returned to Salento, but is always looking for excuses to explore new places.


After years of the isolation so typical of freelance translators, where her only company was CAT tools and actual cats, she decided to socialize a touch more by joining the Creative Words family as an In-House Linguist.

Since February 2024, she has embraced a new professional challenge by becoming an AI Language Specialist. Now, she uses her language skills and love for translation to explore the frontiers of artificial intelligence. Her goal is to use these technologies to become a “prom(pt) queen” and improve effectiveness in the field of localization, while staying abreast of the latest innovations in the language industry.

However, her meticulous approach to work does not change: she can’t concentrate on a task unless it has been planned down to the last detail. Even though she indulges in new passions every month, some constants remain: her love of languages, cats and books!

  • In 2019, Creative Words obtained two quality certifications according to the standards dictated by the International Organization for Standardization:   ISO 17100:2015, Requirements for translation services ISO 18587:2017, Post-editing of machine translation output — Requirements  Obtaining these ISO quality standards has allowed us to implement......

  • HERE’S THE AUDIO VERSION OF THIS BLOG POST, ENJOY LISTENING! In the past few years Artificial Intelligence (AI) has been a hot topic in virtually any field of knowledge. From Cybersecurity Defence to Health Care, from Market Prediction to Accounting, from Human Resource Management to......


Creative Words, servizi di traduzione, Genova