Case Study: MarcoMoreo Milano
The company
MarcoMoreo Milano is a thirty-year-old footwear brand highly regarded internationally and a global Made in Italy ambassador.
Every item is created in Italy, designed in Milan, the international capital of fashion and style, and produced in Montecosaro, in the Marche region, the heart of the footwear industry.
The challenge
In the web and digital age, product and brand communication plays a crucial role.
For an Italian company with an international audience, the need to localise content produced in the Italian language emerged quickly and a partner was needed to support the brand in a more complex linguistic task.
The strategy
After conducting a thorough analysis of the brand to understand its style, values, and tone of voice, we assembled a team of expert translators in the fashion and marketing sectors, ensuring the accuracy and consistency of translations.
Each translation went through a process of review and quality control to ensure content accuracy.
Ongoing collaboration with MarcoMoreo‘s team allowed us to gather feedback and make any necessary improvements.
The result
The partnership between CW and MarcoMoreo has ensured continuity in the communication of messages addressed to an international audience and, above all, guaranteed a translated content that represents the brand’s style, values and tone of voice.
Having localized the more operational sections of the website, since the e-commerce service was launched, Creative Words has supported MarcoMoreo by translating hundreds of product descriptions, blog posts and newsletters.
What they say about us
“We have found in Creative Words a very flexible partner with the ability to work fast while maintaining our tone of voice and speaking our language in other languages as well.“
