06 Dec How to Cut Localization Costs for E-Commerce with AI
Localization costs have always been a significant challenge for e-commerce businesses looking to expand into global markets. Traditional product translation services can be both time-consuming and expensive, especially when you’re dealing with multiple languages and countries. But what if there was a way to reduce these costs and speed up the time-to-market for international launches? Thanks to AI localization, e-commerce brands can now automate much of the process, leading to cost savings and greater efficiency.
In this article, we’ll explore how e-commerce companies can dramatically reduce costs, share a real-world example from Quellogiusto, and show you how AI-powered localization services are changing the way businesses approach website localization.
Why localization costs are a problem for e-commerce brands
For any e-commerce business looking to enter new markets, translation is a necessary step. Localizing your website, product descriptions, and marketing materials into the language of your target market is essential to building trust and driving sales. However, localization costs can quickly spiral out of control if not managed carefully.
Traditional product translation services involve human translators who convert your content into another language. While this can yield accurate translations, it comes with a hefty price tag, especially when you need to localize large amounts of content. This also requires a lot of time, which can delay your ability to capitalize on new markets.
The problem with traditional e-commerce translation
Many e-commerce businesses find themselves paying high fees for e-commerce translation services while facing long wait times for content to be delivered in multiple languages. But with international markets moving faster than ever, delays in localization can mean lost sales opportunities.
The costs of human translation can add up quickly, particularly when you factor in the need for continuous updates and the translation of numerous pieces of content across different languages and platforms. This includes everything from website copy to product descriptions, customer reviews, and marketing content.
How AI localization can cut your localization costs by 20%
The solution to your problems? AI localization.
AI-powered localization leverages machine learning algorithms to automatically create multilingual versions of your product descriptions, streamlining the process and reducing costs. This technology also enables you to tailor content to align with cultural nuances and local preferences. AI localization can be up to 20% more affordable, and the speed of execution is unrivaled. Instead of waiting weeks for traditional translations, you can launch in new markets in a matter of day. However, as we’ll explore in the following sections, human oversight remains essential.
The importance of human supervision in AI localization
While AI localization offers significant cost savings and faster turnarounds, we firmly believe that human supervision remains an essential element of the process. Our approach combines the best of both worlds: AI technology’s efficiency and speed, paired with expert human oversight to ensure the highest quality translations.
Language specialists ensure that cultural nuances, brand tone, and industry-specific terminology are respected. AI can handle the bulk of the workload, but human supervision guarantees that the final output is polished, contextually accurate, and culturally appropriate.
The benefits of AI localization for e-commerce
- Cost-effectiveness: AI localization can reduce localization costs by up to 20%. This is a significant saving compared to traditional translation services, making it ideal for e-commerce businesses operating on tight margins or with large inventories.
- Speed to market: With AI-powered localization, e-commerce brands can generate their product descriptionsin multiple language and launch in new markets much faster. What traditionally took weeks or months to complete can now be done in days, reducing time-to-market and allowing businesses to capitalize on emerging opportunities more quickly.
- Consistency across languages: AI localization ensures that the tone and message of your brand are consistent across different languages. If multiple human translators are handling different batches of product descriptions, there’s the risk they will introduce inconsistencies, but AI technology can maintain uniformity in your messaging, ensuring a coherent brand experience for customers worldwide.
- Scalability: Whether you’re expanding into one new market or several, AI localization services scale easily. The technology can handle increasing volumes of content with minimal effort.
- Continuous updates: e-commerce businesses need to constantly update their content and product descriptions as they release new products or marketing campaigns. AI ensures that these updates are made quickly and consistently, without the need for extensive manual translation work.
The case study of Quellogiusto
To better understand the power of AI localization, let’s take a look at Quellogiusto, a leading e-commerce brand that turned to AI to revolutionize their content creation process.
Quellogiusto, an online footwear Italian retailer, aimed to enhance their e-commerce platform by improving product content and streamlining the creation process. They partnered with us to update new collections with engaging descriptions, minimizing manual effort and errors while preserving their unique style.
To assist them, we created a fully automated solution in just two months, combining data analysis, generative AI, and human validation. The solution is also scalable and flexible, designed to meet evolving needs and handle multilingual content.
And what were the results?
- +23% increase in customer traffic
- the work of a month in 3 days
- 20% more affordable
Start cutting localization costs with AI today
AI localization is changing the game for e-commerce businesses looking to scale quickly and efficiently. By automating much of the translation processes, AI allows you to reduce costs, accelerate your international expansion, and improve your ability to adapt to local markets.
Ready to cut your localization costs and expand your e-commerce business globally? Contact us today to learn more about how our solutions for crafting AI product descriptions can help you achieve faster, more cost-effective global growth.
