Case Study: Quellogiusto
Setting the Scene: A Quest for E-commerce Excellence
In the landscape of online retail, Quellogiusto stands out as a top player in e-commerce industry. Based in Northeast Italy, this retail chain has established itself as a leader in offering a curated selection of footwear from renowned Italian and European brands for men, women, and children through its thriving e-commerce platform.
When approaching Creative Words, the company’s goal was to create engaging and specific product content to enrich its digital storefront and enhance the overall shopping experience for customers.
Trial: Crafting Distinctive Product Descriptions
The challenge was multifaceted. Quellogiusto needed to shorten their time-to-market, to get their online shop timely updated with the new collections and products, but they did not want to compromise on their distinctive style and tone of voice. Also, they needed to make sure their guidelines would be adhered to as much as possible, and significantly minimize the human error factor.
They had a mere set of keywords and attributes in a spreadsheet, describing their shoes’ exclusive features, and were wondering how they could craft distinctive, tailored and engaging descriptions for their e-commerce, without it affecting their people-power and having their valuable employees’ time spent on time-consuming, mostly manual activities.
Action: Transforming Content Creation with Generative AI
Creative Words proved to be the ideal partner for this specific project. Our innovative approach combined generative AI with data analysis to create personalized titles and descriptions that matched the client’s requirements and resonated with customers. We managed to automate the content generation process and implement automatic final checks, thus significantly reducing the time required for human review.
Moreover, we have created specific instructions and materials illustrating the approved workflow. This way we can properly train our resources when needed, ensuring consistent results and uninterrupted availability to the client.
Result: Workflow Improvements and Cost Savings
The outcomes are truly impressive. Leveraging AI and automation functions, we can now swiftly generate a first draft of titles and descriptions for approximately 1,200 products in just 5 minutes, attaining a quality level comparable to manual creation. What’s more, thanks to this exceptional initial quality, the advanced automated checks and human review processes are now even more effective, allowing Quellogiusto to have 100 descriptions meticulously reviewed and approved in just one hour.
Finally, it is paramount to emphasize that Creative Words’ human-approved approach always guarantees that only a human being will have the final say on the accuracy of the titles and descriptions delivered to the client, including a cross-check with the corresponding product images, thus reinforcing our commitment to delivering top-notch results.
To sum up, this innovative solution not only leads to workflow improvements while ensuring consistency and quality, but also offers remarkable cost savings of up to 20% for the client. Quellogiusto’s success story and the proven efficiency of this approach are setting a new standard for e-commerce content creation, showcasing how Creative Words’ advanced use of automation and GenAI can revolutionize product descriptions.
What they say about us
“Partnering with Creative Words was a game-changing decision.
The custom solution they developed for us exceeded our expectations. While artificial intelligence is often seen as a quick and cheap fix, it can be a double-edged sword. It requires skills, a deep understanding of how it works and how to apply it effectively, along with proper integration into workflows, to truly deliver the desired results.
We’re proud of making this forward-thinking choice, which has brought us significant benefits while still prioritizing the creation of content that resonates with our customers and gives them the attention they deserve.”
Sofia B., e-commerce dept
