13 Mar The Value and ROI of Localization: Why It Matters for Global Growth
Expanding into global markets sounds exciting, right? But here’s the catch—just translating your content isn’t enough. People don’t just want to understand your message; they want to feel like it was created for them. That’s where localization comes in. And guess what? The numbers prove that it’s one of the smartest investments you can make in global expansion.
The ROI of Localization: A Game-Changer for Businesses
Think localization is just a nice-to-have? Think again. A study by Forrester Consulting found that businesses using localization automation saw a staggering 345% return on investment (ROI) over three years. That’s not just a boost—it’s a massive leap in efficiency, revenue, and international growth.
What Customers Want: Speak Their Language, Win Their Trust
Let’s be honest—when was the last time you bought something from a website in a language you barely understand? Exactly. CSA Research found that 75% of online shoppers prefer to buy products in their native language, and 60% rarely or never purchase from English-only websites. And it gets even more interesting—40% of consumers simply won’t buy from a website that doesn’t speak their language. That’s a huge chunk of potential revenue left on the table if localization isn’t a priority.
We all trust brands that “get” us. And the research backs this up—56% of consumers spend more time on sites that use their language, while many actively avoid English-only websites. What’s even more surprising? 65% of consumers prefer content in their own language, even if the translation quality isn’t perfect.
Localization: A Direct Path to Revenue Growth
Localization ROI isn’t just about keeping customers happy—it directly fuels business growth. According to Nimdzi Insights, companies investing in localization see a 20-30% increase in revenue. And if you think going multilingual is a big lift, consider this: just adding one extra language to your platform can expand your market reach by 10-15%. Imagine what that could do for your bottom line!
Engagement and Retention: Why Localized Content Wins Every Time
Here’s something you might not expect—localized content doesn’t just drive more traffic; it keeps customers engaged. And engagement isn’t just about clicks—it translates into long-term customer loyalty. 75% of customers are more likely to buy again from a brand if after-sales support is in their native language
Want to see localization in action? Read how LiveXP improved engagement and retention through localization.
The Bottom Line: Localization Is a Smart Business Move
So, what’s the takeaway? Localization isn’t just about making your website look good in multiple languages. It’s a proven strategy for global expansion, increasing customer engagement, and driving revenue growth. If international sales are part of your business goals, localization isn’t optional—it’s essential.
Ready to take your business global? Start investing in localization today – contact us now!
