A world-renowned luxury beauty brand, specializing in high-end makeup products, encountered a significant challenge in managing their translation needs.
Known for their impeccable standards and high-quality products, they needed to ensure that their marketing and communication materials resonated with their Italian-speaking audience just as effectively as they did in French, their original language. This was crucial in maintaining the brand’s prestige and consistency across different markets.
The beauty industry is highly seasonal, with significant peaks in workload during major campaign launches.
Ensuring that all translations accurately reflected the brand’s unique language and tone of voice was essential.
The complexity of these tasks was heightened by the need to manage large volumes of content under tight deadlines while maintaining the brand’s luxury image.
The brand turned to Creative Words for a solution, recognizing our reputation for excellence in translation services. As a result, we placed ourselves in a partnership perspective together with our client. We see ourselves not just as ‘simple suppliers’, but as collaborators: curious and involved. We established a robust system to manage reference materials, including style guides, translation memories, and terminology databases. This ensured that our entire team of linguists had the necessary tools to speak the language of the brand under all circumstances.
We worked closely with the brand’s team, participating in extensive training sessions to fully understand their brand language and style. This helped us ensure that our translations matched their unique voice and tone. We made sure that all the linguists involved were familiar with the wide range of beauty products, including skincare, makeup, and fragrances.
Our collaboration yielded significant positive results. On average, we translate between 30,000 to 40,000 words per months, seamlessly adapting to the seasonal peaks and troughs in demand. The close partnership and continuous feedback loop with the client ensured that our translations consistently met their high standards.
By deeply understanding our client’s needs and integrating seamlessly with their processes, we delivered high-quality translations that maintained brand integrity. This partnership illustrates the importance of a client-centric approach in the translation industry. Even in a market environment where there are extremely diverse alternatives, a customer-tailored solution and a quality finished product always make a difference.
Working with Creative Words has been an exceptional experience for us. Their dedication to understanding our brand and ensuring consistency in our messaging is unparalleled. The team’s professionalism and meticulous attention to detail have greatly contributed to the success of our marketing and communication efforts.
This journey shows how precise, consistent translations can boost the beauty industry’s marketing and communication, highlighting the power of a partnership built on understanding and collaboration.