The world’s prestigious group of luxury hotels and restaurants, renowned for providing unparalleled experiences around the world, faced a major challenge in addressing their translation needs. Their brand is synonymous with sophistication, offering exquisite accommodation and gourmet dining in the most desirable locations, and, as a global company, they wanted to maintain and convey their high standards of excellence across different language markets.
They needed translation services for a growing range of marketing materials, including website content, newsletters, and press releases, as well as occasional subtitling and transcription work. These materials were aimed at both customers looking to book a stay or dining experience, and associates like independent hoteliers and chefs who benefit from the brand’s prestige through their membership. The goal was clear: to ensure that every piece of communication, in any language, reflected the luxury and exclusivity of their brand.
Initially focused on translating content only from French and English to Italian, our partnership quickly grew into something far more dynamic. Over the years, our client’s needs expanded, and they turned to us for support in a whole range of additional languages, including German, Spanish, and Portuguese. This helps them maintain a strong global presence across diverse markets, ensuring their relevance in every country where these languages are spoken.
Given the creative demands and tight deadlines, they required a partner who could handle multilingual projects with complete autonomy, delivering top-tier quality and consistency.
The translated content needed to resonate culturally with their target audience while staying true to the brand’s distinctive voice—warm, welcoming, and sophisticated.
It was crucial that their audiences instantly recognized the brand’s values. After all, clients choose a luxury hotel for its unmatched quality, personalized service, and exclusive experiences that promise comfort and elegance beyond the ordinary. Effective communication plays a vital role in this, enhancing the sense of prestige and attention to detail that makes everyone feel valued and indulged.
Understanding the high stakes and unique needs of the company, Creative Words took a strategic, tailored approach to meet their expectations. From the outset, we recognized the importance of consistency in maintaining the style associated with the brand. To achieve this, we thoroughly immersed ourselves in their world, meticulously studying the brand guide and tone of voice guidelines. This in-depth understanding enabled us to craft detailed reference materials, including comprehensive glossaries and style guides, which became the cornerstone of our translation workflow. These resources were continually refined to reflect the evolving needs of the client, ensuring that every translation captured the unique essence of the brand. At the same time, we built dedicated linguistic teams for each language pair, with linguists chosen for their expertise in the relevant field. After thoroughly training the teams and familiarizing them with the client’s specific requirements, we consistently assigned tasks to the same vendors. This ensured uniformity in translation styles and decisions, while also guaranteeing that those responsible for the translation were always in sync with the brand’s ethos and cultural adaptation needs.
Our approach was not just about meeting expectations but exceeding them through proactive engagement. We established open lines of communication with the client, fostering a collaborative environment where questions, clarifications, and suggestions could flow freely. This ongoing dialogue allowed us to address any potential issues before they became problems and to propose enhancements that could further elevate the quality of our work. This commitment to communication was pivotal in transforming our relationship with the client from a simple service provider to a true partner.
But how can we make this happen? Our internal team takes a cross-language approach, recognizing that quality stems not only from the expertise of our linguists but also from clear and effective communication between clients, project managers, and language experts.
The outcome of this collaboration has been overwhelmingly positive. The client has appreciated our commitment to quality and our proactive approach. By addressing potential issues and proposing solutions promptly, we have strengthened our partnership and ensured seamless communication. The reference materials we created for internal use have empowered us to autonomously manage new languages whenever they were added to the scope, while maintaining the high standards expected.
This case study exemplifies how strategic planning, meticulous attention to detail, and proactive partnership can overcome complex multilingual challenges in the luxury hospitality sector. By communicating in the local language of each market, the client can establish a stronger presence and foster deeper relationships with their customers. This approach not only demonstrates cultural sensitivity but also builds trust, making customers more likely to engage with the brand.
The client was so pleased with our ongoing collaboration that they also sought our assistance with remote interpreting services via Zoom. They requested support to facilitate seamless communication between delegation members and the board. Specifically, they needed interpreting services for English <> Italian and French <> Italian, especially when some meeting attendees were not fully comfortable with English or French.
Our interpreters relied on our style guides and glossaries to familiarize themselves with the brand’s language and tone of voice and, unsurprisingly, this was yet another great success.
“After working with Creative Words, our experience has been nothing short of exceptional. As a prestigious global brand, we needed a translation partner who could uphold the luxury and exclusivity we are known for across various languages. Their dedicated team exceeded our expectations by delivering top-tier translations that perfectly captured our brand’s sophisticated tone and cultural resonance.
The proactive communication and strategic planning transformed our relationship into a true partnership, allowing us to expand our multilingual presence seamlessly. We are delighted with the quality and autonomy Creative Words has demonstrated so far, making them an indispensable part of our global strategy.“