FOR is a leading company in training and professional development, dedicated to empowering companies that value training as a way to succeed. With nearly 20 years of experience, FOR specializes in securing financial grants for training, curating training programs, and managing the related paperwork. It also offers courses for the unemployed to help them find work. To promote their services and initiatives, their marketing strategy involves a strong online presence both on social media and the web, requiring them to constantly create new content. When they approached us, their goal was clear: to streamline the creation of social media posts and related articles across different platforms, allowing their Social Media Manager to focus more on strategic initiatives rather than the manual crafting of content.
FOR faced a considerable challenge. Their content creation process took into account the topic, target audience, desired emotional response, and the final outcome they aimed to accomplish. They had also already implemented the AIDA model—Attention, Interest, Desire, Action—to give their posts a well-defined structure, ensuring the content was optimized for driving sales. Despite this, their approach was still prone to inefficiencies. Their Social Media Manager was burdened with the demanding task of manually writing each piece of social media content, which needed to be carefully tailored to the unique requirements of various formats and platforms. This involved not just creating posts but ensuring that each one resonated with the specific audience of the relevant communication channel. The lack of flexibility and the time-consuming nature of the process highlighted the need for a more streamlined solution.
Recognizing the need for efficiency, FOR turned to Creative Words. The Creative Words’s team identified the parameters essential for their content creation and devised an innovative solution that integrates generative AI and automation, providing a fully customizable tool. Through a meticulous and skillful combination of competencies in templating, prompting, and Python scripting, beyond the mere linguistic expertise, Creative Words created a tailor-made, scalable, semi-automated flow.
FOR’s Social Media Manager fills in a template with just some key information, mostly related to their AIDA model. Then they launch the automation provided by Creative Words. A diverse array of creative materials that align perfectly with the client’s tone of voice is generated in a matter of minutes.
Input text can be added in the Social Media Manager’s native language – the automation will allow content to be generated in either some or all of the languages that FOR needs. Cultural adaptation and localization come as a default, and the generated content comes out of the automation already fit for specific market needs.
All that remains is reviewing and finalizing the content, a fine-tuning process that takes much less time than creating it from scratch.
FOR quickly appreciated the simplicity and efficiency of the new template and automation. The added value became immediately clear, both in terms of time savings and content quality.
The numbers speak for themselves:
The entirely customizable nature of the solution allows it to adapt seamlessly to the client’s evolving needs, ensuring results stay consistent and true to the brand’s tone of voice. FOR’s marketing team can now focus on what truly matters: developing effective strategies and driving growth.
“The automation developed by Creative Words was custom-designed to fit the specific needs and workflow of our marketing department. We are extremely pleased with both the product and the CW team, who were exceptionally accommodating, attentive to our needs, and detail-oriented.”
Arianna Ranocchi, SMM