Case Study: beauty brand

A FRUITFUL COOPERATION BETWEEN CREATIVE WORDS AND ONE OF THE BIGGEST PLAYERS IN THE BEAUTY INDUSTRY

Setting the Stage

 

A prominent Italian beauty brand needed to seamlessly integrate their beauty products into their core fashion brand.

Given the international appeal of this brand, an Italian cornerstone of the fashion and beauty world, it was of utmost importance for them that their branding could extend its global reach, and localization is the perfect tool to achieve this goal. With this expansion came the need for a dedicated department to train representatives and salespeople, ensuring they were well-versed in the nuances of perfumes and makeup. Their training materials contained a lot of technical terminology specific to the universe of fragrances and makeup creation: it was crucial that these aspects were rendered with utmost care for each market where the client operates, because they must evoke a specific atmosphere that is key to the identity of the brand. This would require translations that were not only precise but also resonated with the intended audience as if originally crafted in Italian. Our client sought high-quality translations with swift turnaround times to meet their needs.

lo scenario
la prova

Facing the Trial

 

The challenge was clear: translate intricate and creative content intended for internal training from English to Italian.

 

This content encompassed large PowerPoint files that detailed product descriptions, sales techniques, and the brand’s inspiration and identity. The specific type of content needed to be both precise and creative, and keep the client’s brand identity intact. They wanted reassurance that we at Creative Words possessed the expertise required to handle such specialized translations.

Taking Action

 

Our client turned to Creative Words because of our reputation for delivering high-quality, tailored translations for the Italian market.

 

Without existing guidelines or reference materials, we took the initiative to craft them, leveraging our well-trained team specialized in this type of content. Our strengths shone through in our quick turnaround times and the seamless cooperation between our project managers and translation team.

Our approach was meticulous, ensuring that every translation was not only accurate but also captured the brand’s essence and creativity, akin to the original content crafted in English.

l'azione
reaping the results

Reaping the Results

 

The results spoke for themselves. Our contact expressed consistent satisfaction, providing positive feedback throughout our collaboration. Our success lay in the deep experience of our selected resources, who had also worked with other prominent luxury brands, and the solid internal team that supported them.

 

This team anticipated potential issues and resolved them proactively, ensuring smooth and efficient delivery. We delivered high-quality translations tailored to the client’s needs, with swift turnaround times and a style that matched their brand. Our cohesive team and the creation of comprehensive guidelines and reference materials underpinned our success, solidifying our partner’s trust in our expertise.

What they say about us

 

“Working with Creative Words has been very positive for us. We needed high-quality translations from English to Italian, capturing the creativity and style of our brand. From the very beginning, it was clear that CW had plenty expertise in beauty industry localization. We immediately understood it from the relevant questions they asked, which showed they knew whats’s what. Creative Words quickly proved their expertise, delivering precise translations with impressive turnaround times. The team’s proactive approach and seamless collaboration were evident, resulting in translations that resonated perfectly with our brand identity.

In summary, our partnership with this prestigious client showcases Creative Words’ commitment to excellence in the beauty industry. By blending accuracy with creativity, we helped elevate their training materials, ensuring they reflected the sophistication and allure of the a brand that is synonymous with Italian quality all over the world.”

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