Ecommerce localization is the process of enabling an ecommerce website to fully function for international markets. Localization involves translating website contents to different languages, enabling it to seamlessly accept online purchases, handle global payments using different currencies, and manage shipping and fulfillment. The success of an international website will depend on the technology used, marketing strategy, and the quality of the translation. Content must be able to capture a brand’s unique voice and style and elicit the same commercial response from customers as the original content.
What are the benefits of ecommerce localization?
Reach a wider audience
Not everyone in the world speaks English and buyers from non-English speaking countries tend to buy from sites written in their own language. This is why offering only an English language ecommerce site may severely limit the business. Once an ecommerce website is localized, it will potentially reach a broader audience while retaining its brand’s personality. Ecommerce localization experts estimate that you need to have at least 12 languages to reach the majority of online consumers, but it is possible to start with major markets (like Europe or China) and then decide to translate into further languages later on. Establishing an international presence online may take time but, with a correct strategy for every country, business may soon start flourishing.
Enlarge the business to an international level
By localizing an ecommerce business, chances are that its reach will soon move from a local to an international market. Once a brand is established in other countries, additional partnerships with media companies, advertisers, marketing companies, and bloggers may arise. Don’t forget that, for practical reasons and also for a return of image, it’s crucial for any business to have a local representative to handle concerns on the ground.
A localized ecommerce website is more likely to build trust with its customers. Product descriptions written in the local language can elicit an emotional response which can translate into a sale. Product reviews written by customers in their native language can also increase the level of confidence buyers have on a website.
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"If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." Nelson Mandela