BLOG

BLOG
What is Transcreation and Why Does It Matter?
15/02/2018

Transcreation is essential for marketing campaigns: in some cases, a "simple" translation is not sufficient to reach your target and you need an extra effort to have your content properly localized.

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Machine translation: it's not the end of the world as we know it (and you should feel fine)
25/01/2018

Can machine translation be an opportunity? Beyond all prejudices, we are strongly persuaded it can. Check out why here!

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Two days in Prague with Elia
13/12/2017

Last week I attended a meeting on Project Management: here's what I've learnt.

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Foreign languages: directions for use
08/11/2017

When (not) to use them, how (not) to speak them, where (not) to learn them. A few tips from a language lover.

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BLOG
Joys and sorrows of localization
31/10/2017

Localization is a delicate process and sometimes even experts make mistakes. From Apple to Starbucks, here are some examples.

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Direct clients or translation agencies?
25/07/2017

Dealing with translation agencies may have some advantages for translators. Read our article and find it out why.

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BLOG
Hasthtags: a user's manual
12/07/2017

On the origins of hashtags and the best way to prevent #epicfails

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BLOG
Around the world in 7 movies
04/07/2017

Discovering some of the most far-fetched translations of movie titles.

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BLOG
What are the most recognizable languages in the world?
20/06/2017

There are many languages in the world. Can you recognize them all? Read our post and check it out.

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BLOG
Great brands conquer China: the importance of choosing the right name
30/05/2017

Translating a brand name is no picnic, here are five companies that did a great job.

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"A different language is a different vision of life."   Federico Fellini


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