Transcreation is essential for marketing campaigns: in some cases, a "simple" translation is not sufficient to reach your target and you need an extra effort to have your content properly localized.
Can machine translation be an opportunity? Beyond all prejudices, we are strongly persuaded it can. Check out why here!
Last week I attended a meeting on Project Management: here's what I've learnt.
When (not) to use them, how (not) to speak them, where (not) to learn them. A few tips from a language lover.
Localization is a delicate process and sometimes even experts make mistakes. From Apple to Starbucks, here are some examples.
Dealing with translation agencies may have some advantages for translators. Read our article and find it out why.
On the origins of hashtags and the best way to prevent #epicfails
Discovering some of the most far-fetched translations of movie titles.
There are many languages in the world. Can you recognize them all? Read our post and check it out.
Translating a brand name is no picnic, here are five companies that did a great job.
"If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." Nelson Mandela
Creative Words value networking and continuous learning. This is why deeply engaged in the main industry associations.
Listening to the customer, flexibility, technology and innovation are our 4 cornerstones in order to offer a service which is always in line with customers' expectations.
In a fully globalized world, translation is a must-do if you want to increase product awareness and increase sales. Read more and see how we can help.
